Background
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Innovation from "outside the industry"
In 2010, The Habit Factor® published an entirely innovative goal-achievment method (promoting "habit alignment" vs. the To-Do list or "Next Steps"). At the same time, The Habit Factor® exposed the widely popular, best practice of "SMART Goals" for omitting the crucial role habit plays in goal achievement.
By introducing its P.A.R.R. methodology for habit development, The Habit Factor® immediately distinguished itself from the commonly accepted "Habit-Loop" (Cue, Routine, Reward) and introduced an entirely innovative process for habit development that emphasised "tracking periods" leaning on humans innate capacities for intention (planning) and reflection (tracking and reassessment.
The Habit Factor's imprint on multiple industries can be seen today with yet hundreds of "habit" books and apps.
Yet, another crucial reason to ensure the efficacy of The Habit Factor® method it was the original ideas produced within The Habit Factor® that
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