Privacy Policy
At Equilibrium Enterprises, Inc., (DBA The Habit Factor®) we respect and protect the privacy of our clients and users who visit our websites. This Privacy Policy explains how we collect and use information for Equilibrium Enterprises, Inc. services, including the advertising services, promotions, informational mailings and other offers we provide.
By using any services provided by Equilibrium Enterprises, Inc. (“Equilibrium Enterprises, Inc.”), you indicate that you agree to the collection and use of your information by Equilibrium Enterprises, Inc. as outlined in this Privacy Policy.

Why We Collect Information
First and foremost, Equilibrium Enterprises, Inc. collects information to improve the solutions and services we provide and to present you (our clients) with information and services that will be of the most interest you. We also use your information to measure our success and performance. For example, aggregate information gives us an idea of the number of visitors we attract and how they navigate our websites.

Use of Personal Information
Unless you voluntarily provide personal information for a specific purpose, we do not collect personal information from you. We will never combine any personal information about a user of our site with any aggregate information we collect about that user, whether collected on our site or our Advertising Service. If you choose to provide personal information during registration or when using our services, we use your personal information to provide you with particular product or services that you request. If your personal information changes, you may correct, update or delete it by emailing our Customer Support at support (at) thehabitfactor.com

Equilibrium Enterprises, Inc. will not sell, share, or rent this information to others in ways different from what is disclosed in this statement. However, we may transfer personal information in connection with a sale or merger of Equilibrium Enterprises, Inc. or the division responsible for the services provided to you. We may also share your personal information, such as your email address, mailing address, etc., with our technical consultants, third party auditors and other third parties who make our site available, enhance its functionality or provide associated services and/or who deal with you in processing your orders and/or delivering content, samples, products, services and gifts and prizes. These third parties are not allowed to use personal information except for the purposes of providing the applicable services. In addition, we reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on our website. Our site and services are maintained in the United States of America. By using the site and/or services, you authorize the export of personal information to the USA and its storage and use as specified in this policy.

Other Information We Collect and Use
We may collect non-personally identifiable information with cookies, such as IP address, browser type and version, and pages you view. We also keep track of how you got to our site and any links you click on to leave our site. This aggregate information is analyzed and combined with similar aggregate information of other users and may be collected both on our site and on other sites in our client community. We may share aggregate information with our business partners and other third parties. Such aggregate information is anonymous and does not identify any individual user, and we do not link this automatically collected data to personally identifiable information. You can remove persistent cookies by following the directions found in your Internet browser’s “help” file. If you reject cookies, you may still use our site, but your ability to use some areas of our site may be limited.

We use your website activity to assist us in offering you a personalized Web experience, assist you with technical support, diagnose problems with our server, and administer our websites, and to tailor our product and service offerings to you. This privacy statement covers the use of cookies by this site only and does not cover the use of cookies by any advertisers that we may work with.

Third Party Website Links
Some of our websites provide links to third party websites, such as those of our affiliates, business partners and advertisers. We have no access to or control over their practices. Because Equilibrium Enterprises, Inc. does not control the information policies or practices of these third party websites, you should review their privacy policies to learn more about how they collect and use personal information.

Cookies

A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Equilibrium Enterprises, Inc. Inc uses cookies to help Equilibrium Enterprises, Inc. identify and track visitors, their usage of Equilibrium Enterprises, Inc. website, and their website access preferences. Equilibrium Enterprises, Inc. visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using Equilibrium Enterprises, Inc‘s websites, with the drawback that certain features of Equilibrium Enterprises, Inc‘s websites may not function properly without the aid of cookies.

Security Information
Equilibrium Enterprises, Inc. stores all data using industry standard security devices, such as firewalls and encryption protocols where warranted, to safeguard against unauthorized access to our data. We have put in place reasonable physical, electronic, and managerial practices to protect your information from loss, misuse or unauthorized alteration. If we ask for sensitive information, such as credit card numbers, we protect it through the use of the Secure Socket Layer (SSL) protocol which provides encryption during transmission. We have practices to restrict access to your information by our employees. Our employees are trained to safeguard your information. Additionally, periodically, we’ll use internal and external resources to review the adequacy of our security practices.

Protection of Certain Personally-Identifying Information

Equilibrium Enterprises, Inc. discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on Equilibrium Enterprises, Inc ‘s behalf or to provide services available at Equilibrium Enterprises, Inc ‘s websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using Equilibrium Enterprises, Inc ‘s websites, you consent to the transfer of such information to them. Equilibrium Enterprises, Inc. will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, Equilibrium Enterprises, Inc. discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when Equilibrium Enterprises, Inc. believes in good faith that disclosure is reasonably necessary to protect the property or rights of Equilibrium Enterprises, Inc. third parties or the public at large. If you are a registered user of an Equilibrium Enterprises, Inc. website and have supplied your email address, Equilibrium Enterprises, Inc. may send you emails to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with Equilibrium Enterprises, Inc. and The Habit Factor® and other products and services. If you send us a request (for example via email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. Equilibrium Enterprises, Inc. takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.

Gathering of Personally-Identifying Information

Certain visitors to Equilibrium Enterprises, Inc ‘s websites choose to interact with Equilibrium Enterprises, Inc in ways that require Equilibrium Enterprises, Inc to gather personally-identifying information. The amount and type of information that Equilibrium Enterprises, Inc. gathers depends on the nature of the interaction. For example, we ask visitors who sign up at thehabitfactor.com to provide a username and email address. Those who engage in transactions with Equilibrium Enterprises, Inc. are asked to provide additional information, including as necessary the personal and financial information required to process those transactions. In each case, Equilibrium Enterprises, Inc. collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with Equilibrium Enterprises, Inc. Equilibrium Enterprises, Inc. does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

Protection for Children
We do not knowingly collect personal information from anyone under the age of 18.

Business Transfers

If Equilibrium Enterprises, Inc or substantially all of its assets, were acquired, or in the unlikely event that Equilibrium Enterprises, Inc. goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Equilibrium Enterprises, Inc. may continue to use your personal information as set forth in this policy.

Ads

Ads appearing on any of our websites may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by Equilibrium Enterprises, Inc. and does not cover the use of cookies by any advertisers.

Changes to this Privacy Policy
Our Privacy Policy may change from time to time. If we decide to change our privacy policy, we will update the policy here and any other places we deem appropriate so you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We reserve the right to modify this privacy statement at any time, so please review it as frequently as you deem appropriate. Your continued use of the site indicates your consent and acceptance of any such changes.

Effective Date
This Privacy Policy is effective and was last updated on January 2022